Savvy Marketing: Make your Home Stand Out

You’ve decided to take the plunge. You know when and, maybe where, you want to travel. You’ve taken a clear-eyed look at what your home has to offer, thought about what to charge if you plan to rent, and know where you want to list your home. Now you...

Your short-term rental or home exchange listing should give potential short-term tenants or exchange partners enough information to decide whether your home is right for them. Depending on what they're looking for, travelers typically have these ...

If you plan to rent your home as opposed to a straight-up house swap, this is an important decision. Ask too much, and you won’t get inquiries; ask too little, and the work might not be worth the effort. Once you settle on a reasonable rate, figure o...

Even if you have an amazing home in an amazing location, you still need to capture people’s attention and make your place stand out. A great listing. . . Has a lively headline that captures people’s attention when they are browsing Uses cle...

The phrase “A picture is worth a thousand words” may be a cliché, but it’s true, and it’s essential advice for a home listing. No matter how vivid and compelling your description, it’s the photos that seal the deal. But that there are photos, and then t...