You’ve decided to take the plunge. You know when and, maybe where, you want to travel. You’ve taken a clear-eyed look at what your home has to offer, thought about what to charge if you plan to rent, and know where you want to list your home. Now you’re ready to reach out to potential guests.
That means marketing:
- Think about the questions travelers have when comparing home listings
- Write a lively, informative headline that captures attention
- Write a clear, concise description that provides key information and conveys a sense of what it’s like to live in your home
- Take photos that show your home off at its best
Before You Begin
Imagine you’re planning a short stay in your area and search the sites you’re considering for homes that are similar to yours. Which headlines catch your eye? Which descriptions convey a good sense of what it might be like to live in that home? Which photos clearly show you what the home is like? For an exchange, what’s your impression of the potential home exchange partner? What important questions does the listing not answer?
You’ve just looked at home listings from a traveler’s point of view. To create a great listing, keep that point of view in mind.
What’s Next: What travelers want to know