One cold, rainy day I took my iPad to my favorite café and spent an hour searching for a short-term rental in Santa Fe. It’s a popular destination, so there were tons of listings. But my eye was immediately drawn to the listings with the best photos. I wanted to see what the places looked like before I bothered to read the descriptions.
It’s a good bet that everyone does the same when searching for a home exchange or a short-term rental. The single most important thing you can do to attract guests is to take great photos that make your home stand out from the competition. Not only will you get more clicks, the photos often make the difference between a guest choosing your place over someone else’s.
You don’t need to hire a professional photographer. All you need to take great photos that attract guests to your listing is a decent camera or a good camera on your smartphone and some planning.