The short-term rental market is pretty packed these days. We rarely had any trouble attracting guests when we were planning a trip and wanted to rent out our home. But once Airbnb entered the market, the number of available homes skyrocketed. Today’s travelers can choose from hundreds of homes like ours.
The implications are clear. Whether you live in a popular city, a resort area, a small town, or an ordinary suburb, or whether you’re renting out your primary residence or a vacation home, you need to do everything you can to make your short-term rental more competitive in a very crowded market.
Tip #1. Target the right people
Experts know that the first rule of marketing is to identify your customers and tailor what you offer to them.
The type of home and its location – things you cannot change – have a lot to do with the type of people your home will attract. So start by thinking about who might want to stay in your home. [Read more…] about Help Your Short-Term Rental Compete for Guests