Today’s travelers find lots of choices when they search for a short-term rental. Help your listing to attract the right guests: write a great short-term rental description that captures travelers’ attention and makes your home stand out from the competition.
Maybe you think, “I’d rather scrub the floors than face a writing task!” Lots of people feel that way. But these simple steps will make the job less daunting. Even if writing comes easy to you, some planning will help you create a clear, compelling short-term rental description that tells travelers what they need to know and gives them a sense of what your home is like.
Step #1. Look at your home from the traveler’s point of view
Writing is always more successful when you look at your topic from your readers’ points of view instead of from your own. That’s how you decide what content to include, what to leave out, and how to present it.
Imagine you’re talking on the phone with a potential guest who knows only that your home might be right in terms of its general location, size, and price. What questions might the person ask? What features of your home and its location might encourage the person to choose yours instead of someone else’s? The answers to those questions point you to the content to use in the headline and the narrative description on your short-term rental listing site.
Writing Tip: If you had only 140 characters in which to convey what’s best about your home, what would you say? That’s your primary message, and you’ll use it to begin the narrative description (Steps #4 and #5) [Read more…] about How to Write a Great Short-Term Rental Description